Creative. Marketing. Partnerships.
Ideas, programs and experiences from concept to execution.
About Me
For 14 years, I’ve worked at the intersection of creative development, client partnerships, and execution, helping organizations shape ideas and turn them into products, programs, experiences, and marketing initiatives.
I’ve worked with Fortune 100 companies, healthcare and hospitality organizations, nonprofits, and startups, often collaborating across client, creative, product, production, and development teams.
I’m drawn to creative, ambitious work and bringing new concepts to life. My strengths lie in understanding complex challenges, shaping a vision, and developing a plan to make it happen. I enjoy generating enthusiasm and alignment around an idea and leading implementation to ensure the final outcome stays true to the original vision.
Product Marketing Campaign
Sensory marketing campaign for the education space.
Translating research, customer insights, and product benefits into persuasive content designed to help school leaders understand the value of sensory spaces and support purchasing decisions.
Campaign strategy, research, messaging, writing, creative direction, HubSpot implementation, performance reporting.